Here is my list of the the Top Five Fashion Marketing Campaigns of 2012...
Starting with Number 5: Adidas "Originals" commercial
|Image Source: Fashion Bomb Daily|
The A-listers: Nicki Minaj, Jeremy Scott, Big Sean, Derrick Rose, and Sky Ferreira
Why it made the list: Total social media dominance. Also, if there was ever a year for Nicki Minaj's many personalities to shine, it was 2012 and what better way to capitalize on her success and the success of many other 2012 breakout stars like Sky and Big Sean then to show them on the street in their Adidas. The commercial, the song, the colours, and the vibe all came together to produce this memorable spot, proving that Adidas still knows how to "Walk this Way".
Stay tuned as we countdown all the way to number one to find out who dominated 2012!