The new Adidas Original ad features pop star Rita Ora and is said to be aimed at her fans, the "Ritabots". The creative agency behind the ad is "The Upside" and the ad itself is visually appealing. It is becoming quite clear that although Nike features its ads on the strength of everyday athletes, Adidas continues to be cutting edge and a platform for emerging artists, especially those in the hip-hop and R&B communities. So next time you go into the shop will Rita sway you to pick up a pair of Adidas or will you stick with the Nike trainers?
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