Playlist • HAIM "Days Are Gone"

The coolest sisters on the block, HAIM have released their highly anticipated album "Days Are Gone" and I couldn't be happier! I'm currently streaming the album via Rdio, if you don't have a Rdio account you absolutely need one. Sure, I may just have signed up this morning but its the best decision I've made all day. Give the entire album a listen and let me know if you aren't dancing in your cubicle ready to take on the weekend! Each song has such a so-Cal vibe to it and I'm instantly happy listening to these sweet tunes filled with sunshine and soul!

Give them a listen:

The Wire

If I Could Change Your Mind

Don't Save Me

and the ever so popular Forever

Something tells me this song will play during the Victoria Secret Fashion Show...

Live performance by Robin Thicke and 2 Chainz anyone? I can totally picture him with the models already. Also, this is not entirely safe for work...

via YouTube

DEBUT: Rebecca & Fiona - Taken Over (ft. Style of Eye)

This year I was lucky to catch a film at TIFF entitled, Call Girl. The film, awarded with the FIPRESCI (international film critics) Award for Best Film in the Discovery programme, centres around the 1970s prostitution scandal involving the Swedish government.

The film follows two troubled young teen girls who find themselves as somewhat of "It girls" thank to the help of their Madame after they become prostitutes. The girls who are constantly struggling between their morals and self respect, learn just how hard it is to escape their new lives. Luckily, two detectives are hot on the trail of uncovering the elaborate prostitution ring involving some of the most revered government officials, and by the end no one is safe.

What does this have to do with the much anticipated new single from Rebecca & Fiona?

Well, after I watched the video for the first time, posted on the girls' Facebook page, I felt a certain uncanny familiarity wash over me: I knew I had seen it before.

Its rumoured the Swedish singers were inspired by the event, one of the greatest scandals in Swedish history and decided to make it the theme of the video. I'm not sure if Mikael Marcimain, the director of Call Girl has seen the new music video but I personally think both Rebecca and Fiona have made quite the artistic statement with it, once again making them artists to watch for 2013!

The Video:

via Ultra Records & YouTube

What do you think of the video? Do you love it or hate it? Let me know!

The Top 5 Fashion Marketing Campaigns of 2012: #1

And finally the Number 1 Top Marketing Campaign of 2012: The Relaunch of The Coveteur

Even though Mini Anna Wintour might have never heard of the Coveteur, the Canadian team behind the widely popular site caught the attention of everyone with their "Mini Coveteurs" YouTube creation to announce they were relaunching the already famous site.

The Video:


Why it made the list: Creativity, for one. It was brilliant. Nothing has been done like it and I can honestly say they make me proud to be Canadian. The site, completely unique in theory, has definitely broken new ground and provide a unique experience for fashion lovers everywhere. With the relaunch came the ability for users to create their own profiles on the site and "covet" looks they love while shopping the closets of the fashionable Coveteurs!

That concludes my list of the Top Five Marketing Campaigns of 2012. Did I miss anyone? I want to know who YOU thought make a splash this year!

The Top 5 Fashion Marketing Campaigns of 2012: #4

Next on my list of the Top Five Fashion Marketing Campaigns of 2012...

Number 4: DvF [through Glass] 

"When I was a young girl I did not know what I wanted to do, except that I knew the woman I wanted to be." - DvF

Before the video was posted on Google's YouTube account the world watched as models walked down the runway with very peculiar looking spectacles, the Google glasses.  Weird or not, she caught our attention. Especially when DvF herself and the Google boys made an appearance at the end of the show in the glasses. 

Ava Smith, DvF Spring 2013 RTW • Image via Style.com

Image via Style.com

Narrated by Diane, the video begins with the rhythmic beats of Rebecca & Fiona's haunting hit "Dance" and immediately we are transported into a day in the life of one of the most influential American designers during the chaos that is known as Fashion Week as she gets ready for her Spring 2013 show.

The Video:


Why it made the list: In terms of mixing technology and fashion, DvF did it organically: she planted a seed on the runway which peeked our interest and once the video hit YouTube, you had to watch it. The DvF team is constantly modernizing the brand in subtle ways while staying true to her mission: she will always design for the strong independent woman, the woman she has always desired to be and has inevitably become.

Who's next on the list? You'll just have to wait and see!