The Top 5 Fashion Marketing Campaigns of 2012: #5

It goes way past the runways and the pages of magazines; in order to reach consumers brands not only have to represent on social media platforms, but also break new grounds to get some serious share of mind.

Here is my list of the the Top Five Fashion Marketing Campaigns of 2012...

Starting with Number 5: Adidas "Originals" commercial

Image Source: Fashion Bomb Daily

You couldn't watch a YouTube video without seeing this ad roll before it, not to mention the spot featured Nicki Minaj's very catchy hit "Masquerade".

The A-listers: Nicki Minaj, Jeremy Scott, Big Sean, Derrick Rose, and Sky Ferreira 

The Video:


Why it made the list: Total social media dominance. Also, if there was ever a year for Nicki Minaj's many personalities to shine, it was 2012 and what better way to capitalize on her success and the success of many other 2012 breakout stars like Sky and Big Sean then to show them on the street in their Adidas. The commercial, the song, the colours, and the vibe all came together to produce this memorable spot, proving that Adidas still knows how to "Walk this Way". 

Stay tuned as we countdown all the way to number one to find out who dominated 2012! 

Halloween Costume Inspiration: Sky Ferreira

I admit it, I can't stop listening to "Everything is Embarrassing" by Sky Ferreira, and after watching her music video you won't be able to either.

With Halloween just around the corner, you, like me, are probably still trying to figure out a really great costume idea. Well for those of you are waiting until the very last minute this costume might be perfect for you.

The inspiration: Sky in "Everything is Embarrassing" 

Source: YouTube

Materials:

• black eyeliner
• Shop: Doe Eyed Felt Eyeliner $7, sephora.com
• red lipstick
• Shop: Rouge Shine Lipstick in #34, $14, sephora.com
• black mini dress
• Shop: Cotton Long Sleeve Mini Dress, $46, americanapparel.ca
• wedge booties
• Shop: Lace-Up Platform Booties, $45.50, charlotterusse.com

The video: